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Your Partner in Building a World-Class Wine Program
It's a hard-knock life for restaurant owners, a truth we're well-acquainted with. Driven by our extensive industry experience, we envisioned a service that could uplift this highly competitive, low-margin sector that we hold dear. Thus, Sommcloud was born.
Our story
Before Sommcloud, we spent time as sommeliers at restaurants like Noma, Momofuku, Flour + Water, and Frasca Food & Wine. Every shift, we’d be excited to pour incredibly delicious wines for our guests. But, like clockwork we would be pulled away from wine and into other tasks. 50-60% of our time was spent on non-wine related operations. So we thought, if we built a company that fixated only on wine, 24/7, 365, how much more value could we add? It turns out, a lot.
Think about this: while your managers are working the floor or creating the weekly schedule, we are negotiating pricing with vendors and driving down cost on your behalf. When you are having an all-staff meeting about your POS system, we're behind the scenes finding the next great Sancerre producer. And while you're closed for AM service, we are locking up the world's top wines for you. It's impossible for an on-site employee to replicate Sommcloud's laser like focus and bandwidth when it comes to your wine program.
Let’s chat.
Awards we've been apart of.
- 2023 - Ten best wine lists in the USA - Wine Spectator
- 2023 - 20 of the best wine lists LA - Starwinelist.com
- 2022 - Top 25 Hotel Brands in the world - Travel and Leisure
- 2019 - Best Restaurant LA - LA Times
- 2018 - Best New Restaurant USA - Thrillist
- 2018 - Best New Restaurant - James Beard Foundation
- 2013 - Outstanding Wine Service - James Beard Foundation
- 2013 - 2023 - Too many Michelin stars to list here - Michelin Guide
Success Stories.
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Happy Costumers
0
In Annual customer wine Sales
An immensely valuable service that has helped us drop cost of goods and increase revenues at all nine of our restaurants.
Lucid(now Sommcloud) has built wine programs that positioned Juliet, Margot, and Norah as wine destinations in the ultra-competitive L.A. market. Luckily, we’re attracting collectors & wine connoisseurs who really help with top-line revenue.
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We save 100k+ a year not having to employ a full-time wine director. Lucid(now Sommcloud) does everything from wine list curation to P&L review, the value of their service is unbeatable.
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Lucid(now Sommcloud) has helped us better curate our wine list, finding some amazing gems along the way.
Success Stories.
0
Happy Costumers
0
In Annual customer wine Sales
An immensely valuable service that has helped us drop cost of goods and increase revenues at all nine of our restaurants.
Lucid(now Sommcloud) has built wine programs that positioned Juliet, Margot, and Norah as wine destinations in the ultra-competitive L.A. market. Luckily, we’re attracting collectors & wine connoisseurs who really help with top-line revenue.
We save 100k+ a year not having to employ a full-time wine director. Lucid(now Sommcloud) does everything from wine list curation to P&L review, the value of their service is unbeatable.
Lucid(now Sommcloud) has helped us better curate our wine list, finding some amazing gems along the way.
Geno Tomko is the founder of Sommcloud, a venture born from his extensive experience at esteemed dining establishments including Flour + Water, Momofuku, and Frasca Food & Wine. Recognized as one of the premier Sommeliers in the US, Geno's expertise and dedication have distinguished him in the field. He is driven by a mission to democratize the wine industry, aiming to deliver unparalleled value to restaurants nationwide.
Rob Freelen carries a rich legacy from Sozo Ventures and a stealth FinTech initiative. Before joining Sommcloud, Rob honed his leadership at Silicon Valley Bank, directing tech and healthcare teams over nearly two decades. His expertise, particularly as SVB's Head of VC Relationship Management, has been instrumental in guiding Sommcloud's strategic pathways. A Psychology graduate from Whitman College, Rob's educational discourse extends to lecturing stints at UCLA and Stanford on venture capital intricacies. Now a cherished LA resident, Rob's weekends resonate with the joyful chaos of his three daughters exploring Southern California's trails and tides.
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Swayangsiddha is responsible for technology and operation at Sommcloud. She holds an MBA from IIM, Ahmedabad. She is a proven leader in scaling start ups, leading multiple teams and business growth strategy. With deep understanding on operations and data analytics, she is helping partners realize full potential through Sommcloud.
Geno Tomko is the founder of Sommcloud, a venture born from his extensive experience at esteemed dining establishments including Flour + Water, Momofuku, and Frasca Food & Wine. Recognized as one of the premier Sommeliers in the US, Geno's expertise and dedication have distinguished him in the field. He is driven by a mission to democratize the wine industry, aiming to deliver unparalleled value to restaurants nationwide.
Rob Freelen carries a rich legacy from Sozo Ventures and a stealth FinTech initiative. Before joining Sommcloud, Rob honed his leadership at Silicon Valley Bank, directing tech and healthcare teams over nearly two decades. His expertise, particularly as SVB's Head of VC Relationship Management, has been instrumental in guiding Sommcloud's strategic pathways. A Psychology graduate from Whitman College, Rob's educational discourse extends to lecturing stints at UCLA and Stanford on venture capital intricacies. Now a cherished LA resident, Rob's weekends resonate with the joyful chaos of his three daughters exploring Southern California's trails and tides.
Swayangsiddha is responsible for technology and operation at Sommcloud. She holds an MBA from IIM, Ahmedabad. She is a proven leader in scaling start ups, leading multiple teams and business growth strategy. With deep understanding on operations and data analytics, she is helping partners realize full potential through Sommcloud.